Jean Fashing, Journey Mapper
Jean Fasching

Engagement Lead

Meet Jean

Jean is passionate about fully understanding customers and their experiences; she’s focused her entire career on it. Her customer experience consulting clients have included Best Buy, Sears, Gerber, General Mills, and Select Comfort, and she’s led customer value teams at telecommunications, client services, and manufacturing companies.

Jean is an industry expert in qualitative and quantitative market research, a skilled group facilitator, and an in-depth interviewer. She uses her acute active listening skills to build an atmosphere of mutual trust and respect. Jean is program chair, board member, and past president of the Insights Association/Upper Midwest Chapter.

She holds bachelor’s degrees in sociology and business administration from Hamline University, a master’s in business administration and marketing management from St. Thomas University, and an executive degree in advanced program management from University of Denver’s Daniels College of Business.

Jean’s Blog Posts

NPS Pop-Ups—Low-Cost, Yet Low-Quality

How Does a Plant Closure Help Customer Experience?