Today’s blog post features an interview of Jim Tincher completed by SurveySparrow, the maker of widely celebrated online survey software. They asked such great questions around Heart of the Customer’s origins, Jim’s involvement in the CXPA, and how to best use customer surveys, we felt like it had to be shared!
About Heart of the Customer Guest
Guest bloggers provide additional insights to the Heart of the Customer CX Blog.
Entries by Heart of the Customer Guest
Today we feature an article by Rob Jensen who writes about the benefits of customer advisory boards and how they are a way to improve executive engagement.
This is a guest post written by one of our very own Lead Consultants, Jean Fasching. A friend of mine who’s new to NPS research recently shared that she was frustrated with the response rate (less than 1% of those asked) from a B2B, NPS (Net Promotor Score) question recently added to her company’s website. […]
Today we have a special treat, with a guest post by Bob Thompson, author of the new book Hooked on Customers. ——– If you go to a bank to use the ATM and it doesn’t work, you’ll be unhappy and more likely to switch banks if it keeps occurring. Is it worth trying to delight customer […]
Today’s guest post is from blog reader Samantha Klein. Samantha had a terrific customer experience that has inspired her. Read on for more details! ————— After being told by Apple and TekServe that I would have to pay $800 for them to repair my laptop (it accidentally drank a can of Diet Coke…), I decided […]
Today we have a guest post by Andrew, the Marketing Manager at GoInstant: For all the great stuff that the internet can do, building a personal connection is much easier in person. Go to a shoe store, a car dealership, or even a McDonald’s, and you’ll notice that the human touch matters. To create great […]
Today is a special treat – a guest post from Annette of CX Journey. You should definitely subscribe to her blog – a great read! Planning for a Successful Customer Experience Journey By Annette Franz Gleneicki A customer experience strategy is just a strategy, a roadmap that outlines your approach to creating a customer-centric culture. […]