When I was a kid, my rural Iowa hometown got a new radio station. It wanted to be a radio station for everybody, so it would play one song from the eighties, then one from the seventies, the sixties, and so on. The theory was clear: if you play something for everyone, everyone will be happy.
Of course, in the real world, that theory doesn’t actually work. Instead of pleasing everyone, the radio station didn’t make anyone happy. If you’re looking for Electric Avenue, you won’t love it when Sugar Sugar comes on. Whether you prefer modern hits or oldie classics, you’re sure to be disappointed quickly. Like my hometown radio station, pleasing everyone will just frustrate your customers. Read more