Our journey mapping process has helped companies like yours unravel complex business issues that impact relationships with their customers. See how they turned customer-centric insights into actionable initiatives.
Customer Journey Case Studies
You’ve Got to Be in It to Win It
In B2B transactions with large companies, it’s all too easy to forget that no matter how big (or even faceless) a company might seem, individual decisions are still made by individuals, just as surely as if it were a mom-and-pop shop up the street. Journey mapping is the perfect tool to explore the thoughts, feelings, and motivations of those individuals, to boost sales and enhance business relationships.
Journey Mapping Unleashes the Power Of the People
Journey maps are extremely valuable tools. They provide key insights into the thoughts and feelings of customers during their interactions with your company, and they point the way toward cost-effective solutions to problem areas. But like any tool, they won’t do you much good if you take them home and stash them in a drawer.
How the YMCA Used Journey-Mapping to Boost Member Retention
The YMCA of the Greater Twin Cities, the fourth- largest Y association in the world, knew it earned high marks for programming and service overall, but recognized that its customers would be more likely to thrive, and maintain their memberships, if it learned more about the early stages of their wellness journeys. What led people to join the Y? What were their needs and expectations? What more could the Y be doing to encourage them?
