Customer Journey Maps: How to Guide Your Leads to Customers

Bottom lines are important, and a good measure of how business is doing. But there’s something that might come before the bottom line, and might make more of an impact on the strength of your business: customer service.

We all know what negative customer service experiences—or poor customer journeys, as they are known—especially with the advent of social media, can do to your brand. Take a bad restaurant review, for example: Posted on a travel-specific site, an angry customer can turn off countless other customers that you might never even have known about.

So what can you do to understand and enhance the customer journey? This graphic can help.

Customer Journey Maps: How to Guide Your Leads to Customers

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    Brooke Harper says:

    Graphics wise, this infographic is really pleasing to the eyes and supports the entire concept of this post. Anyway, I believe that a customer journey map relies a lot on how a company fulfills a customer’s experience through engagement. It’s how the entire team – sales, marketing, and customer service – come together from the first touchpoint up to the current or present state of the customer. Whether they call for support, complaint, or simply to inquire, the company should know how to take care of them and engage with them so they continue on a (hopefully) life-long journey with them.

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