What if the metric you’ve trusted for years to measure customer loyalty isn’t actually predicting growth? Drawing on responses from nearly 10,000 advanced manufacturing customers worldwide, the 2026 AMCX Benchmark Report reveals a startling disconnect: while 81% of customers say they’re satisfied, only 27% plan to grow their business with their supplier — and NPS scores fail to predict who will. The real growth driver isn’t product quality, price, or specifications. It’s whether customers feel valued, an emotional signal that produced a 46-point swing in growth intent and made executives five times more likely to expand the relationship. Inside, you’ll discover why “maintain” is actually a warning sign, how partial issue resolution behaves just like no resolution at all, and the Growth Chain™ framework that connects operations to sentiment to behaviors to dollars — giving C-suite leaders the leading indicators they’ve been searching for. Read More