We find a lot of confusion in the marketplace around journey mapping. Some think that journey mapping is just a workshop where you take all the people who created your broken, siloed experience, give them Post-It Notes, and Bam! You have a journey map. Others go the opposite direction, considering journey mapping to be traditional market research with a nice-looking report. It’s this latter group that we’re focusing on this week in a series of posts about what exactly is different between traditional market research and best-practice journey mapping. Read more
https://heartofthecustomer.com/wp-content/uploads/2019/04/oxana-v-524244-unsplash-1.jpg 1352 1080 Jim Tincher https://heartofthecustomer.com/wp-content/uploads/2015/01/hotc-logo.png Jim Tincher2019-04-29 04:00:562020-07-13 13:55:25How Journey Mapping Differs from Traditional Market Research
Connect with the journey experts about how Heart of the Customer can drive customer-focused change within your organization.