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Customer Advisory Boards (CABs) are a terrific way to get consistent customer feedback, and are particularly popular with B2B firms. An effective CAB strategy allows you to stay in tune with what your customers need, and also gives you a forum for bouncing off ideas before they get too far down the road, providing an early warning before investment into a misaligned idea is too high.

One challenge to a CAB is its make-up. Does your CAB include senior leaders or day-to-day contacts? Do you focus on strategic advice or instead measure how you’re doing? DST Health Solutions looks at these options and says “Yes” to all of them, by building a multi-layered approach to CABs. (more…)