Jim Tincher, CCXP, is a nationally recognized customer experience expert, journey mapper, trainer, speaker, and author (How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change). He sees the world through the eyes of customers, and draws on years of experience, cutting-edge scientific research, and real-world success stories to help audiences understand how to win over customers, provide a differentiating customer experience, and maximize ROI. Heart of the Customer, his innovative customer experience consulting firm, has helped both start-ups and Fortune 500 companies boost revenue and loyalty by harnessing the voice of the customer.