Contact Us
September 12, 2023 Minneapolis, Minnesota
Do B2B Better 2023 Conference

Do B2B Better 2023 Conference

September 12, 2023 | Minneapolis, MN | $495

Heart of the Customer’s second annual Do B2B Better conference on September 12 is the emerging event for B2B and B2B2C customer experience leaders looking to drive business impact through customer experience outcomes. At Do B2B Better, dive deep into proven B2B and B2B2C customer experience tactics through speaking sessions from leading CX practitioners, interactive panel discussions, and peer networking opportunities. Whether you’re a new practitioner or a seasoned pro, the conference brings a full day of insights and tactics you can apply directly to your CX program.

2023 Speaker Lineup

Roxie Strohmenger, CCXP | VP, CX Strategy Execution & Enablement Why Activating The Right Emotion Matters Most To Your Business
Jim Tincher, CCXP | CEO The One Thing You Need to Do
Brandon Cagnon | VP & Head of CX Hiring a CX Staff for Impact Panel
Lori Laflin | VP Client Experience & Digital Strategy Hiring a CX Staff for Impact Panel
Elda Macias | Senior Director, Enterprise Experience Solutions Hiring a CX Staff for Impact Panel
Tabitha Dunn | Head of Global CX Leading with Resilience in CX
Christine Davis | Global Domain Owner: Digital Marketing Orchestration Creating Customer Loyalty through Journey Orchestration
6 CEUs for CCXP Holders
5+ Actionable Speaking Sessions
4+ Dedicated Collaboration and Networking Sessions

Conference Agenda

7:45 AM Doors Open

Arrive at Nicollet Island Pavilion and enjoy breakfast with fellow attendees.

8:30 AM Opening & Welcome

Welcome to Do B2B Better!

9:15 AM The One Thing You Need to Do | Jim Tincher

In Jim Tincher’s dynamic speech, “The One Thing You Need to Do. How Can I Get My CEO to Remember My Name?” discover why effective CX leaders focus on changing customer behaviors – not reporting on NPS, designing experiences, or engaging executives. Elevate your CX leadership and prioritize the outcomes of changed customer behaviors that matter: buying more, staying longer, and interacting in ways less expensive to serve.

10:05 AM Why Activating the Right Emotion Matters Most to Your Business | Roxie Strohmenger

Learn the science behind how to measure the right emotions and how the emotions you activate in the customer journey directly impact key KPIs and spur both customer-centric and revenue-generating behaviors within your organization.

10:55 AM Break + Networking

Grab a snack, check out our resources, and mingle with peers.

11:25 AM Hiring a CX Staff for Impact Panel | Brandon Cagnon, Elda Macias, Lori Laflin

Gain exclusive insights from CX Change Makers Brandon Cagnon, Elda Macias, and Lori Laflin as they take the stage for a powerful panel discussion. Delve into the secrets behind building a successful CX team, backed by research from Heart of the Customer, and learn from real-life practitioners who have led CX teams in their organizations.

12:30 PM Lunch

Get a bite to eat while exploring Heart of the Customer’s research, networking with fellow CXers, or checking out the live graphic recording of the presentations.

1:30 PM Creating Customer Loyalty through Journey Orchestration | Christine Davis

Christine will unveil the key strategies, best practices, and emerging trends that can unlock the full potential of journey orchestration for businesses around the globe. With Christine’s engaging speaking style, get ready to discover the secrets behind creating seamless, personalized, and impactful customer journeys that drive business growth and foster long-term success.

2:20 PM Leading with Resilience in CX | Tabitha Dunn

At its heart, leading customer experience is driving transformation. As a result, it’s a constant series of challenges to overcome in order to achieve positive results. In “Leading with Resilience in CX,” learn insights on how to better navigate these obstacles, from planning and prevention to adapting and addressing them.

3:20 PM Break

Take a quick break, enjoy the patio, and grab a snack as you prepare to close out the day.

3:35 PM Speaker Panel

This interactive panel discussion is your opportunity to directly engage with the industry-leading speakers. Get ready to pose your burning questions, clarify concepts, and tap into the insights of these CX Change Makers, ensuring you leave the event with a wealth of practical knowledge to implement in your B2B and B2B2C endeavors.

4:25 PM Closing & Happy Hour

Wrap up Do B2B Better on a high note with a celebratory happy hour. Network and unwind with fellow attendees, speakers, and industry professionals while toasting to newfound knowledge, valuable connections, and a day of CX impact that leaves you inspired and ready to elevate your B2B and B2B2C game.

Returning to the Heart of Minneapolis.
Travel Information

Attendees will get to know the best of the Twin Cities at the beautiful Nicollet Island Pavilion, located in the Mississippi River and just a bridge away from downtown Minneapolis. Out-of-town guests will fly into the Minneapolis-St. Paul International Airport. While ridesharing and public transportation are readily available, below is a list of hotels we recommend near the event venue.

Inspired by the book, learn the latest in customer experience strategy.
Do B2B Better

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

2022 Conference Highlights

At Do B2B Better, immerse yourself in a day of unparalleled excellence in B2B and B2B2C CX. Check out the video reel or our 2022 recap blog for a look into what’s in store.

Featured Testimonial

“So many actionable takeaways from Heart of the Customer’s Do B2B Better conference!

This event was thoughtfully executed, with engaging presenters sharing their very relatable CX stories, wins, and lessons learned.”

— Christy F., Director Customer Experience | Lippert

Level up your CX strategy.

Want to chat further with Heart of the Customer about journey mapping, CX maturity assessment, first-year CX program, or another CX initiative? Get in touch. We look forward to hearing from you.

Level up your CX strategy.