Contact Us
HoC Conference
The Do B2B Better Conference is returning in spring 2025! Check back soon for dates and details.
Do B2B Better Conference

Do B2B Better Conference

Heart of the Customer’s annual Do B2B Better conference is the emerging event for B2B and B2B2C customer experience leaders looking to drive business impact through customer experience outcomes. At Do B2B Better, dive deep into proven B2B and B2B2C customer experience tactics through speaking sessions from leading CX practitioners, interactive panel discussions, and peer networking opportunities. Whether you’re a new practitioner or a seasoned pro, the conference brings a full day of insights and tactics you can apply directly to your CX program.

Subscribe to Heart of the Customer to receive updates about future events and resources!

2023 Conference Highlights

At Do B2B Better, immerse yourself in a day of unparalleled excellence in B2B and B2B2C CX. Check out the 2023 conference reel for a look into what it’s all about.

Past Speakers

Roxie Strohmenger, CCXP | VP, CX Strategy Execution & Enablement Why Activating The Right Emotion Matters Most To Your Business
Jim Tincher, CCXP | CEO The One Thing You Need to Do
Brandon Cagnon | VP & Head of CX Hiring a CX Staff for Impact Panel
Lori Laflin | VP Client Experience & Digital Strategy Hiring a CX Staff for Impact Panel
Elda Macias | Senior Director, Enterprise Experience Solutions Hiring a CX Staff for Impact Panel
Tabitha Dunn | Head of Global CX Leading with Resilience in CX
Christine Davis | Global Domain Owner: Digital Marketing Orchestration Creating Customer Loyalty through Journey Orchestration
Riccardo Porta | Global Director for CX Driving – and Taking Credit for – Business Success through Customer Experience
Nancy Flowers | VP of CX Designing and Measuring Your Experience through an Emotional North Star
Sam Wegman | VP Customer Experience Going Beyond Surveys – Using Behavioral Data to Measure the Customer Experience
Laurie Englert | Chief Marketing Officer Creating a Culture Around Customer Immersion
Aimee Lucas | Director, Client Experience Applying Theory to Reality – Driving Customer-Focused Change at a CX-focused Company
6 CEUs for CCXP Holders
5+ Actionable Speaking Sessions
4+ Dedicated Collaboration and Networking Sessions

Inspired by the book, learn the latest in customer experience strategy.
Do B2B Better

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

Featured Testimonial

“So many actionable takeaways from Heart of the Customer’s Do B2B Better conference!

This event was thoughtfully executed, with engaging presenters sharing their very relatable CX stories, wins, and lessons learned.”

— Christy F., Director Customer Experience | Lippert

Level up your CX strategy.

Want to chat further with Heart of the Customer about journey mapping, CX maturity assessment, first-year CX program, or another CX initiative? Get in touch. We look forward to hearing from you.

Level up your CX strategy.