March 17-19, 2026
Seattle, WA
With Heart of the Customer as your X4 B2B Experience guide, you’ll:
• apply XM and CX strategies purpose-built for complex B2B ecosystems
• discover the sessions and speakers most relevant to your goals
• exchange ideas with peer B2B changemakers and practitioners
In addition to X4’s heavy-hitting programming, the X4 B2B Experience includes:
• ongoing engagement through the messaging platform throughout the conference, to help you make the most of the event’s programming and discuss with industry peers
• X4 registration with code (RSVP below to receive your discount code and join the B2B experience!)
• a 1:1 planning session to map your ideal X4 track
• an online, pre-event intro sessionto help you prepare for the conference
• a facilitated networking happy hour exclusively for B2B attendees
The 2026 RSVP window is open now! Make sure to RSVP below.
Heart of the Customer is a customer experience and experience management consultancy that supports B2B enterprises find their competitive edge. Rooted in decades of research and Fortune 500 applications, Heart of the Customer applies the disruptive B2C experience strategies across B2B, B2B2C, membership, and nonprofit markets.
By implementing maturity, governance, change management, coaching, tech stacks, metric, and data analysis, HoC gains the cross-functional traction to break through corporate silos and connect operational decision-making with financial and enterprise impacts.
Have questions? Email X4@heartofthecustomer.com
