How Hard Is It to Be Your Customer?

Loyal customers are the heartbeat of your business. They’re also essential to your bottom line.

Our journey mapping consultants capture the thoughts and emotions of your customers, so you can optimize each and every customer touch point to build loyalty, elevate your brand, and attract new customers.

Boost customer loyalty and company earnings.

Embed the voice of your customer in decision-making. Here’s how we can help.

Journey Mapping

Our journey mapping consultants discover the underlying emotions impacting your customers’ behavior and your profits.
More >

Workshops

We offer customer journey mapping workshops at locations around the country, or we can provide customized training where it works for you.
More >

Keynote Speaking

Increase employee engagement, design better customer experiences, or nurture a customer-centric mentality within your organization.
More >

What It’s Like to Work With Us

“They challenge us, they give us thought-provoking
questions, and really they make us better people.
We couldn’t have been where we are today
without their help”

We wrote the book on journey mapping. Literally.

Learn how it can transform the way you do business.

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change, by Heart of the Customer’s Jim Tincher and Nicole Newton, shows you how to create journey maps that get results.

Learn more about the book >