At Heart of the Customer, we understand that delivering remarkable value requires more than just insights and recommendations. We empower organizations to implement customer experience strategies that deliver measurable results.
Heart of the Customer’s second annual Do B2B Better conference is the emerging event for B2B and B2B2C customer experience leaders looking to drive business impact through CX outcomes. Hear directly from leading CX practitioners who are getting it done and gain the wisdom and inspiration needed to boost your impact and improve your bottom line.
Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. Learn what sets change-making CX programs apart from the competition and deliver exceptional experiences and bottom-line results for your organization.
At RTI, our mission is to improve the human condition, and our partnership with Jim and his team at Heart of the Customer to strengthen our CX program has allowed us to bring more impact to those we serve. As a science-based organization, we resonate with their data-driven and technology-enabled approaches, and the importance placed on intentional change management in shifting an organization’s culture to be more customer centric is spot on.
I have never worked with a company that is so passionate about the customer and about the opportunities that we have within our industries by using a robust tool like a customer journey. It takes a level of expertise to not only thoroughly understand what it takes to build a customer journey, but how to use it within the organization to influence key decisions. Hands down, great work by HoC! Looking forward to our next project.
They challenge us, they give us thought-provoking questions, and really they make us better people. We couldn’t have been where we are today without their help.
Listening and having a deep understanding of our customers’ journey has been essential in working toward delivering a best-in-class customer experience…Heart of the Customer really helped us design a journey mapping process that would work for us…It helped drive a culture shift in the company.
After an attempt to enhance customer experience using Six Sigma fell short, the YMCA of the North turned to journey mapping to uncover behavioral personas and build strategic initiatives to better serve new members, shifting away from efforts that wouldn’t have paid off.
Last week I spoke about how to get distribution executives to care about customer experience (CX). Now, I’m turning to the related…
Like its cousin manufacturing, distribution seems more about price than customer experience (CX). This makes it harder to engage executives…
Last week, I attended X4, Qualtrics’s experience management summit in Salt Lake City. From my conversations with B2B leaders, it…
My friend Dave Seaton’s recent CXPresso newsletter (highly recommended: you can get it at https://hot.cxpresso.cx) included the…
