Journey Mapping Team using Post it NotesCustomer Journey Mapping Statistic 65%Customer Journey Mapping Statistic 100%
Journey Mapping at a Business to Business MeetingCustomer Journey Mapping Statistic 70%
Journey Mapped Unhappy Customer58% of customers start on web
Corporate Jouney Mapping MeetingCustomer Journey Mapping Statistic 80%Customer Journey Mapping Statistic 8%

How Hard Is It to Be Your Customer?


Loyal customers are the heartbeat of your business. They’re also essential to your bottom line.

Our journey mapping consultants capture the thoughts and emotions of your customers, so you can optimize each and every customer touch point to build loyalty, elevate your brand, and attract new customers.

Boost customer loyalty and company earnings.

Embed the voice of your customer in decision-making. Here’s how we can help.

Journey Mapping

Our journey mapping consultants discover the underlying emotions impacting your customers’ behavior and your profits.
More >

CX Workshop icon

Workshops

We offer customer journey mapping workshops at locations around the country, or we can provide customized training where it works for you.
More >

Keynote Speaking

Increase employee engagement, design better customer experiences, or nurture a customer-centric mentality within your organization.
More >

What It’s Like to Work With Us

“They challenge us, they give us thought-provoking
questions, and really they make us better people.
We couldn’t have been where we are today
without their help”

How Hard Is It to Be Your Customer book

We wrote the book on journey mapping. Literally.

Learn how it can transform the way you do business.

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change, by Heart of the Customer’s Jim Tincher and Nicole Newton, shows you how to create journey maps that get results.

Learn more about the book >

Journey Mapping Toolkit


Learn how to create your customized journey map with our free Journey Mapping Toolkit Get the Toolkit

Heart of the Matter Newsletter


Heart of the Customer’s latest articles and industry updates Subscribe

Recent Articles


5 virus-related CX tips you need TODAY

/
We've been in customer experience quite a while now. To…

CX Pros: Help Your Company & Your Customers Deal With COVID-19

/
The jolt that nations, and communities, all over the world have…

Are Your Surveys a Crutch or a Tool?  

/
I just finished a monster road trip, shadowing two of our…

Make the Most of Your CX Toys – er, Tools

/
I remember the joy of getting a new Lego set as a kid, and I…

Contact Heart of the Customer