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A Game-Changing Customer Experience Strategy for B2B Companies Is Finally Here

Pre-order Jim Tincher’s Do B2B Better and get early access to the e-book as part of the official launch team plus 20% off conference tickets—details below!

B2B organizations make up 60% of the economy, but there are very few resources to help them organize their efforts around customers. This book fills that wide knowledge gap—and you could be the first to read it. Pre-order at your favorite book retailer now and get launch team membership, including:

  • A FREE copy of the e-book.
  • A virtual roundtable discussion with the author at 1 PM CST on September 20.
  • Discounted tickets to Do B2B Better – 2022 Conference on October 18 in Minneapolis. All we ask is that if you enjoy the book, you help spread the word online (instructions to come).

Interested in ordering copies for your staff? Buy 10 or more and get a 1-hour one-on-one consultation with Jim!

Just fill out the form below to get your free bonus gifts.

More About The Book

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity. 

Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag their B2C counterparts on customer experience, primarily because of the increased complexity in serving businesses over individual consumers.

Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. From interviews with hundreds of CX leaders, Jim Tincher shares stories of how B2B companies have implemented successful CX programs, including Dow, Hagerty, Ultimate Kronos Group, and Salesforce. Learn what sets them apart from the competition and deliver exceptional experiences and bottom-line results for your organization.

“Do B2B Better offers a library of useful case studies and examples showcasing how the best organizations identify, manage, measure, and evaluate customer experiences. The book is filled with practical advice and techniques to accelerate the customer loyalty flywheel. ”

Tim Gabel, CEO, RTI International

About The Author

Jim Tincher sees the world in a different way – through the eyes of customers. He is a nationally recognized customer experience expert and keynote speaker. He is also the co-author of How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change.

He developed the passion for customer experience (CX) when leading programs at Best Buy and UnitedHealth Group, and was an early advocate for CX, becoming only the second Certified Customer Experience Professional in the world.

Along with his wife, Sue, he is an active community member, serving as the President of the Rotary Club of North Minneapolis, and is on the Consumer Insights and Analytics Advisory Board for the University of Minnesota, Duluth.

His customer experience consultancy, Heart of the Customer, delivers next-generation CX best practices that go beyond insights and recommendations to empower and activate organizations to generate customer-driven value and bottom-line growth.

About The Author
Join hundreds of business leaders ready for a game changing customer experience strategy

Join hundreds of business leaders ready for a game changing customer experience strategy

October 18, 2022 | Minneapolis, Minnesota

Do B2B Better 2022 is the emerging event for B2B & B2B2C customer experience leaders. Speakers from leading CX organizations will share their proven practices on the stage. Join CX leaders in Minneapolis this fall to gain the insights, network, and inspiration needed to drive CX impact within your organization.