Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. From interviews with hundreds of CX leaders, Jim Tincher shares stories of how B2B companies have implemented successful CX programs, including Dow, Hagerty, Ultimate Kronos Group, and Salesforce.

Download this workbook to guide your journey to becoming a Change Maker delivering exceptional experiences and bottom-line results for your organization.