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Learn about our annual B2B customer experience conference

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Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Build your CX roadmap, incite change, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

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Case Studies

Results that focus on the outcomes you seek to bring ongoing success.

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges.

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B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Build your CX roadmap, incite change, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success.

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges.

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

01/30/2020

Exploring Customer Journey Mapping – An Interview with Jim Tincher

Heart of the Customer Guest

07/12/2016

Guest Post: We Hold These Truths: Implementing CX Governance

Jim Tincher

10/21/2015

Guest Post: What does your retail pricing say about you?

Shawn Phillips

12/17/2012

Guest Post: Personal Touches Make Great Online Customer Experiences

Heart of the Customer Guest

guest post

Exploring Customer Journey Mapping – An Interview with Jim Tincher

Guest Post: We Hold These Truths: Implementing CX Governance

Guest Post: What does your retail pricing say about you?

Guest Post: Personal Touches Make Great Online Customer Experiences

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