Posts

Creating a CX Capability Interview – Part 2

We posted part 1 last week. Here’s part two of Jim’s interview with Intouch Insight:

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In part-one of our interview, Jim – founder of Heart of the Customer and Certified Customer Experience Professional (CCXP) – provides many great insights for customer experience (CX) professionals looking to build a standout CX program across their organization.

In part-two, Jim continues the conversation with:

    • How to lead change towards a more customer-centric organization
    • The biggest CX misconception
    • The business value of great customer experience
    • Where to invest first in your CX transformation

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“I’m new to CX – what do I do?” Seven Steps for the New CX Leader 

One of the pleasures of my role is that I get to meet people new to customer experience (CX). Being a relatively new discipline, CX doesn’t have much bench strength, so we bring in others from other disciplines who have the passion, but not the experience.  

This post is dedicated to those who have a passion for improving their customers’ experience, but aren’t 100% sure where to start. The items below aren’t completely linear—you can’t wait until one is done before you start the next—but they do list a good order in which to begin.  Read more

Interview with Steve Eagon of Unitron: Creating a Great Patient Experience

steve-eagonSteve Eagon is the Director of In-Clinic success at Unitron. In his role, he works directly with clinics to directly help them improve their patient experience. Steve and Jim have co-presented at multiple conferences, so we asked him to explain his approach towards building an improved patient experience.

As someone who is very patient-focused in the hearing care industry, what do you see as the most import focus points in building more patient-focused experiences in hearing care?

Hearing care professionals have a ton of knowledge at their fingertips—they have a great deal of education and experience in the field, and know a lot about hearing care. This is a great thing—except when it leads them to overcomplicate matters when they communicate to the patient about their hearing care.

This is a common symptom of the biggest customer experience issue in the hearing care profession today: hearing care professionals do what they think is best without looking through the patients’ eyes to really see their point of view. They’re projecting their own values onto the patient—you hear a lot of “I think the patient this” and “I was always taught that,” a lot of “I” statements. But you can’t truly help the patient until you’ve stepped outside that mindset, and started seeing things through the lens of the patient. Read more