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Wouldn’t it be great if there were a way you could get an overview of how your customers interact with your brand (including where their pain points are) that also provides data-driven insights into how you can improve your customer experience? Look no further than the journey health score.

These days, 11 out of 10 CX experts will tell you how important it is to measure your customer experience so you can show value. But beyond that imperative, their advice can vary.

One metric after another is touted as a magic bullet – “the one number to rule them all” – that everyone in your organization can focus on. (more…)