Jenita Swenson

Jenita Swenson

Marketing Strategy Director

Meet Jenita

Jenita is a marketing strategist and senior project manager with extensive experience in the financial service industry. Her work has spanned across healthcare, non-profit, and B2B brands, where she has been instrumental in leading initiatives which have dramatically improved customer and employee journeys.

Jenita specializes at leading complex initiatives to specific, discernable results, leveraging insights to execute growth strategies, and facilitating collaboration across diverse teams to create meaningful impact.

She graduated from Cardinal Stritch University with a bachelor’s degree in management and has implemented and directed corporate and retail payment systems at U.S. Bank. She oversees all aspects of marketing at Heart of the Customer, while also leading HoC’s project management team to help organizations execute their journey experience improvements.