Jenita Swenson

Jenita Swenson

Marketing Strategy Director

Meet Jenita

As the creative spark within the Heart of the Customer team, Jenita brings our ideas and vision to life. Her background in the financial services industry, specifically consumer lending, gives her a strong foundation for understanding customer journeys. Submitting a loan application might seem like a simple process, but it involves deep and complex human emotions. Jenita’s passion is digging beneath the surface, asking probing questions, and using the information gathered to deliver the best customer experience possible.

She received her bachelor’s in management from Cardinal Stritch University, and as a project manager, implemented complex payment systems for Fortune 500, public sector, and university clients. She also oversaw acquisition marketing as a senior product manager at U.S. Bank for a co-branded retail credit card program.