Note: We’re celebrating the upcoming launch of our new book, “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief, Jim Tincher and B2B Practice Lead, Nicole Newton. In the book, we introduce five journey mapping questions to answer as you launch your customer journey mapping effort. Three weeks […]
About Nicole Newton
This author has yet to write their bio.Meanwhile lets just say that we are proud Nicole Newton contributed a whooping 2 entries.
Entries by Nicole Newton
Editor’s Note: As we get ready for our book launch in May, we’re previewing the major topics. This post was written by co-author Nicole Newton, HoC’s B2B Practice Lead. You can read more about our book at https://heartofthecustomer.com/book/. Mapping the Right Journey At Heart of the Customer, we recommend starting a journey mapping project by answering […]
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