Start solving for your customer and gain their loyalty.
Understanding why customers make the choices they do is key to keeping them loyal to your brand. That’s why effective journey mapping is the cornerstone of successful customer experience programs.
By clearly illustrating where you delight your customers and where you frustrate them, we help you transform the way you do business.
Improving your customer experience starts here.
What are the benefits of creating a customer experience journey map?
Our proprietary customer journey maps drive learning and change by providing a high-level visual representation of how customers interact with a service or product. By turning extensive qualitative research into easy to understand informational maps, we make data accessible for those in management to the C-Suite.
What sets Heart of the Customer journey maps apart?
The benefits of journey mapping come not from creating the map, but from acting on it. Our unique process is designed to provide actionable insights, the buy-in from key stakeholders to drive change, and interest and excitement in the teams that will make it happen.
A customer experience journey map is a big investment – what’s the ROI?
It’s the action that occurs after the mapping, not the map itself, that yields ROI. That’s where most other maps fail, because they don’t follow best practices. But we’ve built our entire process around a change management approach that ensures action…and rewards efforts.
Does the journey mapping process benefit both B2B and B2C companies?
More than half the journeys we map are B2B. Because, ultimately, “companies” don’t make purchasing decisions – people do. So journey mapping is just as effective in the B2B sphere as it is for B2C. It’s all about what drives behavior.
Can customer experience maps help with employee journeys, too?
Employee journey mapping optimizes your talent and enables your employees to provide world-class service to your customers. Employee journey mapping currently accounts for 10% of our projects, as the benefits are increasingly recognized.
What key metrics across my company can journey mapping impact?
Impactful journey maps include your KPIs (Key Performance Indicators) because that’s how you ensure new initiatives reflect what is important to your organization. Our clients have driven KPIs that include survey scores (such as NPS), as well as business metrics (delivery, cycle time, share of wallet, and more).
Creating a customer experience map is a short-term project having long-term impact.
Our customer journey mapping process drives a transformation in your company culture that lasts long after we’ve packed up our Post-its. Investing today in improving your customer experience lays a foundation on which you can build smarter, more cost-effective, and profitable customer experience initiatives for years to come.
For more information on how Heart of the Customer’s mapping process can help maximize customer success and give your company a competitive advantage, see our:
Connect With Us
- Customer Centric Culture Change
- Customer Effort Score
- Customer Experience
- Customer Experience Surveys
- Customer Journey Map
- Customer Personas
- Customer Segments
- CX Vision
- Employee and Customer Engagement
- Journey Mapping Resources & Tools
- Minneapolis CX
- Net Promoter Score
- Voice of the Customer
Journey maps are the clearest way to visualize your customer experience. Download our Journey Mapping Toolkit to start.