How Hard Is It to Be Your Customer? is the authoritative guide to customer journey mapping that drives customer-focused change. Through insights from dozens of CX pros, extensive research, and real-world case studies, you can learn the best way to capture your customers’ experiences to drive action that gets results, boosting loyalty, satisfaction, and your bottom line.
In How Hard Is It to Be Your Customer?, we reference several different tools that we use throughout our proven journey mapping processes. As you read through the book, take the time to review these tools that will guide you as you bring customer journey mapping to your own organization to drive change.