business problem Archives

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Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

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Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

05/28/2021

Journey Mapping Mistakes to Avoid

By Jim Tincher

05/08/2021

Backorder Issues: The High Cost of Reduced Inventory

By Jim Tincher

03/25/2021

Five Questions To Answer for Customer Journey Mapping Success

By Nicole Newton

12/21/2020

2021: The Year of CX Data

By Jim Tincher

10/29/2020

For B2C, Cleanliness Is the New Black

By Jim Tincher

10/06/2020

CX Day Topic: How to Become a Trusted Advisor

By Jim Tincher

08/06/2020

To Spur Action, Create a Sense of Urgency

By Jim Tincher

04/02/2020

Understand Your Employees’ Current-State Journey

By Jim Tincher

02/07/2020

The “Why” Behind CX Pros’ Failure to Prove Business Results

By Jim Tincher

02/03/2020

I Got Great Service From CenturyLink – Eventually!

By Shawn Phillips

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