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About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
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Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Build your CX roadmap, incite change, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success.
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges.
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Build your CX roadmap, incite change, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success.
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges.
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
CX
09/26/2023
Customer journey mapping tools don’t address the most critical challenges.
Jim Tincher
09/18/2023
Gartner’s CX Pyramid: An Approachable Framework
Jim Tincher
08/15/2023
The Peak-End Rule’s Missing Piece
Jim Tincher
08/03/2023
An Effortless Experience Isn’t Enough
Jim Tincher
More Reading For You
06/28/2023
The ADKAR Change Model and Customer Journey Maps
By Jim Tincher
06/28/2023
Customer Journey Mapping Examples
By Jim Tincher
09/09/2022
Why You Need an Emotional North Star
By Jim Tincher
07/15/2022
What Is a Journey Health Score?
By Shawn Phillips
06/03/2022
Qualitative Research: Are Your Teams Up to the Task?
By Nicole Newton
05/27/2022
Survey Says: Close the Loop!
By Shawn Phillips
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