CX Archives

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X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

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Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

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Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

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B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

04/06/2017

Let Domino’s (Yes, Domino’s) Inspire Your Customer Experience

By Jim Tincher

03/01/2017

Buying Models Frame Your Customer Experience Approach

By Jim Tincher

02/15/2017

CXOs: Three Ways to Help Save Your CMO’s Job

By Jim Tincher

01/31/2017

Case Study: Journey Mapping Unleashes the Power of People

By Jim Tincher

01/17/2017

The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler

By Jim Tincher

01/16/2017

Heart of the Customer in Expert Interview Series

By Jim Tincher

01/12/2017

Two-thirds of all journeys maps fail to drive change. Don’t be a statistic.

By Jim Tincher

01/04/2017

Building a customer room at Prudential – an interview with Jason Kapel

By Jim Tincher

12/21/2016

Help your B2B clients, help yourself

By Jim Tincher

12/12/2016

Interview with Bob Thomas of the YMCA: Confident Employees Make Satisfied Customers

By Jim Tincher

CX

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