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X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

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Customer Journey Mapping

Empower your teams to make customer-focused change

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Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

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Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

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Connect operational decision-making with customer feedback

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Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

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B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

03/09/2016

Creating a “Heart-Wired” organization – an interview with Chrisie Scott, VP Marketing at Meridian Health

By Jim Tincher

02/12/2016

Customers Aren’t Rational — So Why Are We Designing Like They Are?

By Jim Tincher

11/19/2015

Proof That CX Pays

By Jim Tincher

08/27/2015

Using Customer Experience-Savvy to Improve Your Candidate Experience

By Jim Tincher

08/19/2015

Interview with DST Health Solutions CXO Lisa Crymes: Creating a Multi-Layered Customer Advisory Board Approach

By Jim Tincher

07/01/2015

Reduce effort > Giving refunds

By Jim Tincher

05/14/2015

John Deere – not your father’s tractor company

By Jim Tincher

03/18/2015

“Customer experience is all about culture change”: An interview with Mark Smith

By Jim Tincher

03/05/2015

Refunds are for cowards

By Jim Tincher

02/19/2015

Not ready for customer experience governance? Then you’re not ready for CX

By Jim Tincher

CX

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