About
About Us
Learn about our mission, values, and team of experts
X4 B2B Experience
Come with Heart of the Customer to Qualtrics X4!
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Voice of the Customer Services
Connect operational decision-making with customer feedback
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
About
About Us
Learn about our mission, values, and team of experts
X4 B2B Experience
Come with Heart of the Customer to Qualtrics X4!
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Voice of the Customer Services
Connect operational decision-making with customer feedback
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
Employee Experience
01/13/2014
Setting the Customer Experience Stage – Interview with Dave Kirsch, CEO of Shipper’s Supply
By Jim Tincher
11/26/2013
Customer-Based Capabilities – Focus on the Journey
By Jim Tincher
09/25/2013
Three Steps to Start Your Customer Experience Program
By Jim Tincher
01/24/2013
Ten Ways to Celebrate Customer Experience Heroes
By Jim Tincher
01/03/2013
Create Change Through Customer Experience Heroes
By Jim Tincher
06/05/2012
The Second Key to Creating a Great Customer-Inspired Experience: Engage the Entire Team on the Opportunity
By Jim Tincher
02/28/2012
You No Longer Have Only One Brand
By Jim Tincher
12/14/2011
Review of The Ownership Quotient
By Jim Tincher
11/21/2011
Give Customers the Information They Need
By Jim Tincher
Stay updated with our insights
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