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Learn about our annual B2B customer experience conference

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Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

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Act on customer feedback and design customer-centric processes

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Results that focus on the outcomes you seek to bring ongoing success

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B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

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Driving CX Culture Change

Employee Experience

Interviews with CX Experts

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Surveys & Feedback

Voice of the Customer

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Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

04/11/2019

Collecting Information About Your Customer’s Journey: What’s the Right Approach?

Nicole Newton

03/28/2019

Defining Scope: Should You Map an End-to-End Journey or a Specific Sub-Journey?

Nicole Newton

five questions

Collecting Information About Your Customer’s Journey: What’s the Right Approach?

Defining Scope: Should You Map an End-to-End Journey or a Specific Sub-Journey?

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