Too much journey mapping is done in an intuitive manner. Which is why half of all journey maps fail to drive action. We surveyed over 100 practitioners and vendors to learn the best practices, and published them in this white paper. You can see a summary in the attached infographic. Look for this year’s journey mapping survey to go out next month!
https://heartofthecustomer.com/wp-content/uploads/2015/01/hotc-logo.png 0 0 Jim Tincher https://heartofthecustomer.com/wp-content/uploads/2015/01/hotc-logo.png Jim Tincher2017-08-31 00:20:102017-09-08 09:31:24Driving Change Through Journey Mapping
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Journey maps are the clearest way to visualize your customer experience. Download our journey mapping toolkit to start.