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Dunn Bros Coffee – the Non-Chain Chain

Jim Tincher Jim Tincher 05/10/2012

“Coffee houses are about neigh­bor­hoods,” Dunn Bros Coffee co-CEO Chris Eilers tells me while we drink light roasts and blues music plays overhead.

Dunn Brothers is a popular Midwestern coffee chain with most of its locations in the Twin Cities. The company was started by Ed Dunn and now boasts 83 locations. Whereas Starbucks and Caribou (another Minnesota-grown coffee shop) have primarily corporate-owned locations, Dunn Bros focuses on attracting franchisees, who typically run and work at only one location.

This interview discusses the Dunn Bros Coffee history, how they use their franchisees to develop their unique customer experience, and how the company uses market research and social networking to learn more about their customers. It concludes with an analysis on how they do in creating a customer-inspired experience, as measured through the Heart of the Customer model.

Read the interview in Dunn_Bros-the_Non-Chain_Chain-White_Paper.

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