Heart of the Customer Team

New Year Must-Reads from Heart of The Customer

As you head into the new year, here’s some Heart of the Customer favorites to add to your 2019 reading list.

Corey Pawlak

She’s Not Mad. She’s Just Not Using Exclamation Points was a fun read, written by a woman who quit “cold turkey” using exclamation points in her communications for a month and the responses it incurred–both within herself and with her co-workers. It drives home how we try to apply a “face” to our increasingly faceless communications…and certainly made me more self-aware and intentional in my own use of exclamation points!

Some other good reads are American Kingpin by Nick Bilton and Beartown by Fredrik Backman.

Laura Bates

Not the most uplifting books for the holiday timeframe – but I read both Fascism by Madeline Albright and Lincoln in the Bardo by George Saunders. Both of these struck me about the struggle for soul and continuation. With Fascism, the struggle to maintain the ideals and democracy in the face of those that bend opinion to their own goals, and with Lincoln, the question of life after death.

Stefan Hartman

A Gentleman in Moscow by Amor Towles is a story about sudden change and how to make the most of it. It’s set in a time and place – Russia under Stalin – that is fascinating to learn about despite all its darkness.

Susan Tincher

Principles by Ray Dalio is an interesting formulation of rules to conduct business and life by. It was a good reminder of how you can be deliberate, logical, and consistent and operate according to what is important to you. This is what I read when I took 3 reading days for myself in the fall.

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