Check out Walking in Their Footsteps: How Journey Maps Can Help You Get Closer to Your Customers, Heart of the Customer’s cover feature in Quirk’s Magazine! In it I explain what journey maps are, how they work, and the different ways they can be used. Plus, I talk about the theory behind journey mapping, and then walk step-by-step through how to create your own. Check it out!
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Journey maps are the clearest way to visualize your customer experience. Download our journey mapping toolkit to start.