CX White Papers
Journey Mapping + Orchestration = Money in (and for) the Bank
How can traditional banking institutions rise to the challenges posed by technology-driven changes in competition and consumer behavior that have eaten away at their profit margins and market share? With their own technology-driven customer experience management strategy that optimizes the most important journey in the end-to-end customer lifecycle: Onboarding.
Combining the emotional insights gleaned from journey mapping with the targeted interventions made possible by a journey orchestration platform can yield lower attrition rates and cost to serve in the short term, and a greater share of wallet and the creation of ROI-boosting “brand advocates” in the long term.
This valuable content is free. All we ask is that you introduce yourself!