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A while back, I set out to discover precisely why some CX leaders were so successful while others (more accurately, most) struggled to move the needle. Back then, I had no idea my curiosity would lead to a massive two-year research undertaking involving hundreds of hours of interviews with CX professionals and hundreds more survey responses.

As I got more and more interviews under my belt, I couldn’t get the findings out of my head. I was so inspired by what these successful leaders were doing…and surprised that so little of what I was hearing appears in “typical” CX content. Especially since what I learned pointed to a game-changing CX strategy that was proven to yield solid, real-world business results.

I knew I had to get the word out.

Those findings led me to write my new book, Do B2B Better (due out in just a few weeks, on CX Day), which lays out four key differentiators that my research determined set Change Makers apart…and how you can implement them to improve the customer experience and business health of your own organization.

But I wanted to do more to amplify the voices of these Change Makers, so as many people as possible could learn firsthand about their strategies, insights, and proven practices, as well as the four key differentiators introduced in my book.

That’s how the Do B2B Better 2022 Conference was born, and I want to extend an invitation to you to join us there.

Why attend?

This exhilarating daylong event hosted by Heart of the Customer takes place on October 18 in Minneapolis. (See below for a discount code for blog readers!) You’ll come away from the conference armed with the tools and strategies you need to maximize the impact of your B2B and B2B2C experience improvement efforts…with plenty of actionable insights for B2C practitioners, too.

This is your chance to hear firsthand from some of the same top CX leaders who helped me identify what you should be doing to see significant, measurable business results.

But we’ve got much more than that in store for you.

We’ve planned an outstanding, energizing day, including sumptuous meals and refreshments; a full roster of illustrious industry speakers; Q&A sessions; and opportunities to network and socialize with hundreds of your CX peers. And it’s all served up on beautiful, historic Nicollet Island in the heart of downtown Minneapolis, just steps from some of the best cultural attractions, sights, and restaurants the Twin Cities has to offer.

And did I mention that the Minnesota Vikings’ Skol Line will be on hand to get the festivities off to a rousing start? You’re not going to want to miss this exceptional experience full of learnings, fun networking activities, and valuable takeaways. CCXPs will also get 5.25 CEUs toward certification!

Speaker list

Here are some of the Change Makers you’ll hear from at the conference, and the topics they’ll explore:

And of course, I’ll be there, too:

Now about that discount code for blog readers that I mentioned earlier:
Use code CHANGEMAKER22 on the conference registration page before October 1 for $50 off your registration fee!

There may also still be time to join the official launch team for my new book, which comes with a $75 discount on conference registration. Simply preorder the book by September 19 to get the conference registration fee discount (offers not combinable). You’ll also receive an invitation to a virtual roundtable discussion I’m hosting on September 20, and a free copy of the e-book available for immediate download, so you won’t have to wait until October 4 to start learning!