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Learn about our annual B2B customer experience conference
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Customer Journey Mapping
Empower your teams to make customer-focused change
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Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
customer experience tip
04/17/2021
Interview: Kate Nightingale of Style Psychology
By Jim Tincher
04/01/2021
One Size Fits All? Not for Metrics!
By Jim Tincher
03/16/2021
Don’t Leave Your Customers in the Dark!
By Jim Tincher
02/18/2021
What Is a Living Journey Map?
By Shawn Phillips
02/05/2021
Learn From West Elm’s Missed Opportunity
By Jim Tincher
01/27/2021
Customer Health Dashboard Tips
By Shawn Phillips
01/20/2021
The Truth About Moments of Truth
By Jim Tincher
01/16/2021
Fitbit Proves Rich Emotions Can Overcome Poor Quality
By Jim Tincher
12/21/2020
2021: The Year of CX Data
By Jim Tincher
12/12/2020
What Can the CX Tech Stack Do for You?
By Shawn Phillips
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