It’s no secret around here that journey maps are key to a successful customer service strategy for your business. We do a lot of customer journey mapping, using data straight from your customers. But there’s more than one kind of journey map, which can lead to questions about what kind of map to create—but also, how to integrate more than one type of map to better understand each facet of your company, employees and customers, to improve your customer loyalty and business outcomes as a whole.
While you’re probably familiar with customer journey maps, employee journey maps are ideal complements to get the entire picture.
You might ask yourself, how do I actually merge customer and employee journey maps in a way that actually gives me valuable information? It’s not always an easy journey, but if you keep a few basic guidelines in mind, it can be a streamlined process with a significant effect on how you understand your company. Read more