About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Assess your program maturity, build your CX roadmap, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
Executives
02/22/2019
If All Customers are Important, You have a Bad B2B Customer Experience
By Jim Tincher
02/12/2019
Interview with Marlanges Simar – Director of CX at Prime Therapeutics
By Jim Tincher
01/10/2019
Journeys are for Action, not Maps
By Jim Tincher
03/29/2018
White Paper: Designing a World-Class CX Approach
By Jim Tincher
10/10/2017
Behavioral Economics Explains Why Your Surveys are Flawed
By Jim Tincher
09/21/2017
Your CX Scorecard is Probably Measuring the Wrong Thing
By Jim Tincher
02/15/2017
CXOs: Three Ways to Help Save Your CMO’s Job
By Jim Tincher
12/12/2016
Interview with Bob Thomas of the YMCA: Confident Employees Make Satisfied Customers
By Jim Tincher
08/16/2016
Four steps to build an improved B2C customer experience
By Jim Tincher
07/12/2016
Guest Post: We Hold These Truths: Implementing CX Governance
By Jim Tincher
Load more
Stay updated with our insights
.