What does it take to design a customer experience (CX) program that drives business results?
The CXPA identifies six disciplines as core to an effective CX program:
- CX Strategy
- Customer-Centric Culture
- VOC Customer Insight & Understanding
- Experience Design Improvement &Innovation
- Metrics &Measurement ROI
- Organizational Adoption & Accountability
This CX white paper, written in conjunction with Intouch Insight, walks through the six disciplines, with tips on how to use them to build a roadmap to success.