White Paper: Designing a World-Class CX Approach

What does it take to design a customer experience (CX) program that drives business results? 

The CXPA identifies six disciplines as core to an effective CX program: 

• CX Strategy 
• Customer-Centric Culture 
• VOC Customer Insight & Understanding 
• Experience Design Improvement &Innovation 
• Metrics &Measurement ROI 
• Organizational Adoption & Accountability 

This CX white paper, written in conjunction with Intouch Insight, walks through the six disciplines, with tips on how to use them to build a roadmap to success.