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Learn about our annual B2B customer experience conference

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Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

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Assess your program maturity, build your CX roadmap, and drive business impact

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Act on customer feedback and design customer-centric processes

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Connect operational decision-making with customer feedback

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Results that focus on the outcomes you seek to bring ongoing success

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Resources to empower CX practitioners to tackle today's challenges

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B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

11/10/2021

A Wonkish Look at First-Principles Thinking

By Jim Tincher

10/21/2021

Execs: It’s Time to Raise Your Expectations!

By Jim Tincher

10/14/2021

10 Questions for B2B2C CX Leaders

By Jim Tincher

10/06/2021

10 Questions for B2B CX Leaders

By Jim Tincher

09/30/2021

10 Questions for B2C CX Leaders

By Jim Tincher

09/08/2021

Three Ways to Make Your Case

By Jim Tincher

08/19/2021

Tech Innovations Will Raise Expectations

By Jim Tincher

08/03/2021

The Year of CX Data Shifts Into Overdrive

By Jim Tincher

07/28/2021

Orchestrate…or Risk Becoming Irrelevant

By Shawn Phillips

06/02/2021

Are Your “Averages” Obscuring Your CX Opportunities?

By Jim Tincher

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