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The Competitive Advantages to Partnering with Heart of the Customer

Jenita Swenson Jenita Swenson 07/24/2023

Partnering with Heart of the Customer, the leading customer experience consulting firm, offers numerous competitive advantages for your organization. Our team specializes in enhancing the customer journey, providing not only expert advice on best practices, but also a practical roadmap to help you achieve your financial goals and improve customer engagement.

At Heart of the Customer, our core values speak for themselves:

1) We drive business impact.

We focus on the results you seek, the customers you serve, and the transformation that brings ongoing success.

Heart of the Customer’s extensive experience across diverse industries can help your company quickly develop customer experience (CX) best practices, learning from others in this rapidly evolving field by connecting customer experience improvements to the financial outcomes that your shareholders want.

Our team’s approach to customer experience is designed to generate measurable financial returns to your customer experience management. We offer the expertise and insights necessary for solving key business problems, improving customer loyalty, and delivering swift ROI.

Additionally, we have conducted years of research into how customer experience quality directly impacts financial performance. By partnering with us, you can create a stronger customer experience and deliver more value to your shareholders.

2) We are fierce advocates.

We champion our clients, our community, and each other.

When we partner with you, we become your customer’s advocate and your advocate, not just your customer experience consultant. We provide an objective perspective on your organization’s customer journey and your customers’ emotions, thoughts, and behaviors along each step of the journey.

We champion our clients’ customers and can identify blind spots that your internal teams may have overlooked, providing quality insights and recommendations to improve customer interactions with your brand.

Bringing in an outside team with experience results in faster and more efficient customer experience maturity, allowing your organization to avoid common roadblocks and mistakes. Heart of the Customer’s extensive capabilities across various industries expedite the development of customer experience best practices for your company. Gain CX research from industry pioneers in this dynamic field and attain a competitive edge by correlating customer experience enhancements with the financial outcomes desired by your shareholders.

Our team of customer experience consultants will work with you to review your current customer experience, identify areas for improvement, and develop strategies to help you reach your goals. We’ll also provide our clients with C-suite consulting and executive mentoring so that you can leverage our knowledge and background to ensure success. With an experienced partner on board, you can move quickly towards becoming a leader in the field.

3) We seek, and find, the truth.

We create and refine best practices to deliver fresh perspectives, keen customer insights, and meaningful and measurable value.

The customer experience consultants at Heart of the Customer are constantly researching and staying up-to-date on the latest trends, technologies, and best practices in a winning customer experience. By working with us, your organization can tap into their knowledge, proprietary tools, and change management processes and learn from their actionable insights, giving you a competitive edge in the marketplace.

Customer experience consulting firms are highly skilled and experienced in identifying areas of improvement in the customer journey. Heart of the Customer wrote the book on Customer Journey Mapping: How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change. The CX leaders at Heart of the Customer have a deep understanding of the latest in customer experience management, enabling them to provide expert guidance to identify pain points, measure customer satisfaction, deliver personalized interactions, and recommend proven digital solutions.

Our proven methodology to Customer Journey Mapping is fueled with change management best practices, securing stakeholder buy-in and sparking CX transformation at enterprise-level companies.

From interviews with hundreds of CX leaders, Jim Tincher’s book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience, shares stories of how B2B companies such as Dow, Hagerty, and Ultimate Kronos Group have implemented successful CX programs. Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel.

4) We are nimble collaborators.

We foster partnerships and teamwork rooted in mutual respect, common goals, and strategies that work.

Customer experience consulting firms can provide customized solutions tailored to your organization’s specific needs and challenges. We take the time to understand your business goals, pain points, and unique roadblocks, enabling your business to develop bespoke solutions that address your customer’s specific needs. We thrive in complexity and always collaborate with cross-functional teams, identify ways to leverage technology, and facilitate the organization to develop and own their new initiatives.

With our customer experience training, we build the muscle your teams need to launch successful customer journey mapping initiatives, connect customer experience management to business KPIs, and drive initiatives forward using change management tools. We combine instruction with interactive exercises and apply learnings through real-life examples to practice skills, share ideas, and build your own roadmap.

Our experienced CX consultants work closely with clients to develop a customer experience strategy and customer experience roadmap tailored to your business needs. With our guidance, you’ll be able to maximize customer satisfaction while driving bottom-line results that your employees and shareholders can appreciate.

5) We love what we do.

Our contagious enthusiasm creates enjoyable engagements, long-term relationships, and energized workspaces.

We are in this field because we have an insatiable passion for improving customer experiences. We apply the same best practices to deliver the best experience for our clients, just as much as we recommend the same practices for global organizations. Through our consulting work with clients, we create lasting relationships that yield compounding results as we co-develop innovations to advance the CX profession and fuel a customer experience transformation.

Our CX Consultants will work with you to analyze your current customer experience, identify areas for improvement, and develop your future state roadmap to help you reach your goals. We’ll also provide C-suite consulting and executive mentoring so that you can leverage our knowledge to ensure success. With an experienced partner on board, you can move quickly towards becoming a leader in the market.

Partner with the premier firm for your customer-centric transformation.

Heart of the Customer brings industry expertise, an objective perspective, faster CX maturity, customer-focused innovation, and customized solutions to your organization, helping you improve customer experience, gain a competitive advantage, and deliver measurable results.

Customer experience is no longer just a nice-to-have—it’s essential in today’s business landscape. A strong customer experience strategy gives brands an edge over their competitors by providing better experiences for customers while also increasing customer loyalty, decreasing costs, and producing revenue. By investing in Heart of the Customer, your organization will realize business success through a data-driven approach to customer experience.

In conclusion, Heart of the Customer is the ideal partner to help your organization leverage customer experience consulting to drive a CX transformation, gain a competitive edge, and improve financial performance. With our incredibly valuable and cutting-edge insights, we’ll work with you to develop a tailored customer experience strategy that meets customer expectations and directly ties into ROI.

Contact us today to learn more about our customer experience consulting services and how we can support your business and work together to deliver a change-making customer experience.

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