Customer Experience Archives

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

07/22/2020

Experiences Designed for Everybody Satisfy Nobody

By Jim Tincher

04/16/2020

Surveys in the Time of Pandemic

By Jim Tincher

03/13/2020

CX Pros: Help Your Company & Your Customers Deal With COVID-19

By Jim Tincher

03/12/2020

Are Your Surveys a Crutch or a Tool?

By Jim Tincher

01/22/2020

Press Release: Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises

By Jim Tincher

09/09/2019

Why Spirit Airlines’ and Ryan Air’s Customer Experience is Better than Yours

By Jim Tincher

06/27/2019

What You “Know” About Your Customers Probably Isn’t True

By Jim Tincher

06/10/2019

What Wells Fargo (and the Rest of Us) Can Learn from Samsung

By Jim Tincher

Customer Immersion Phase for Journey Mapping

04/25/2019

May is (Journey) Mapping Month!

By Jim Tincher

04/16/2019

The Most Important Question: Who’s on your Journey Mapping Team?

By Jim Tincher

Customer Experience

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