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Measure and design experiences for emotion

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Act on customer feedback and design customer-centric processes

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B2B Journeys (or B2B2C)

Customer Experience Vision

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Employee Experience

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Surveys & Feedback

Voice of the Customer

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Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

Do B2B Better Conference

Learn about our annual B2B customer experience conference

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

02/17/2022

Good Data Beats Great Surveys

By Jim Tincher

02/10/2022

The Upside of Nitty-Gritty CX Truths!

By Jim Tincher

02/03/2022

Nitty-Gritty CX Truths

By Jim Tincher

01/20/2022

A Journey of One: The Future of CX

By Jim Tincher

12/15/2021

2022: The Year of Data Integration

By Jim Tincher

11/18/2021

A Wonkish Look at Hiring a CX Leader

By Jim Tincher

10/28/2021

CX Is Complicated, Not Complex

By Jim Tincher

10/21/2021

Execs: It’s Time to Raise Your Expectations!

By Jim Tincher

10/14/2021

10 Questions for B2B2C CX Leaders

By Jim Tincher

10/06/2021

10 Questions for B2B CX Leaders

By Jim Tincher

CX

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