CX Archives

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

About

About Us

Learn about our mission, values, and team of experts

X4 B2B Experience

Come with Heart of the Customer to Qualtrics X4!

Services

Customer Journey Mapping

Empower your teams to make customer-focused change

Journey Health Score

Show the health of the journey and measure improvements

Emotional North Star

Measure and design experiences for emotion

CX Program Consulting

Assess your program maturity, build your CX roadmap, and drive business impact

Closed Loop Feedback

Act on customer feedback and design customer-centric processes

Voice of the Customer Services

Connect operational decision-making with customer feedback

Results

Case Studies

Results that focus on the outcomes you seek to bring ongoing success

White Papers & Reports

Resources to empower CX practitioners to tackle today's challenges

Blog

B2B Journeys (or B2B2C)

Customer Experience Vision

Customer Journey Mapping

Customer Personas

CX Program Strategy

CX Technology

Driving CX Culture Change

Employee Experience

Interviews with CX Experts

Metrics & ROI

Surveys & Feedback

Voice of the Customer

Books

Do B2B Better

Drive Growth Through Game-Changing Customer Experience

How Hard Is It To Be Your Customer?

Using Journey Mapping to Drive Customer-Focused Change

Speaking

Partners

02/20/2020

Is IT the ‘It Factor’ for CCOs?

By Jim Tincher

02/13/2020

When Eating the Elephant, Don’t Boil the Ocean

By Jim Tincher

02/07/2020

The “Why” Behind CX Pros’ Failure to Prove Business Results

By Jim Tincher

01/30/2020

Exploring Customer Journey Mapping – An Interview with Jim Tincher

By Jim Tincher

01/22/2020

Press Release: Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises

By Jim Tincher

01/07/2020

Creating a Customer-Centric Agency at the Department of Veterans Affairs (VA)

By Jim Tincher

12/20/2019

Why You Should Know How to Journey Map

By Jim Tincher

1 in 4 of you will loose your job this year

12/05/2019

Why 1 in 4 of You Will Lose Your Job in 2020

By Jim Tincher

11/21/2019

Turbocharge Your Journey Map

By Jim Tincher

11/07/2019

Ideas are Your Fuel for an Improved CX

By Jim Tincher

CX

Stay updated with our insights.