About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Build your CX roadmap, incite change, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success.
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges.
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
About
About Us
Learn about our mission, values, and team of experts
Do B2B Better Conference
Learn about our annual B2B customer experience conference
Services
Customer Journey Mapping
Empower your teams to make customer-focused change
Journey Health Score
Show the health of the journey and measure improvements
Emotional North Star
Measure and design experiences for emotion
CX Program Consulting
Build your CX roadmap, incite change, and drive business impact
Closed Loop Feedback
Act on customer feedback and design customer-centric processes
Results
Case Studies
Results that focus on the outcomes you seek to bring ongoing success.
White Papers & Reports
Resources to empower CX practitioners to tackle today's challenges.
Blog
Blog
B2B Journeys (or B2B2C)
Customer Experience Vision
Customer Journey Mapping
Customer Personas
CX Program Strategy
CX Technology
Driving CX Culture Change
Employee Experience
Interviews with CX Experts
Metrics & ROI
Surveys & Feedback
Voice of the Customer
Books
Do B2B Better
Drive Growth Through Game-Changing Customer Experience
How Hard Is It To Be Your Customer?
Using Journey Mapping to Drive Customer-Focused Change
Speaking
Partners
Contact Us
workshop
06/27/2019
What You “Know” About Your Customers Probably Isn’t True
Jim Tincher
04/25/2019
May is (Journey) Mapping Month!
Jim Tincher
04/16/2019
The Most Important Question: Who’s on your Journey Mapping Team?
Jim Tincher
12/11/2018
Create Your CX Vision Through Journey Mapping
Jim Tincher
More Reading For You
11/28/2018
Move to the Top Levels of the Gartner CX Pyramid with Journey Mapping
By Jim Tincher
11/16/2018
Journey mapping is still happening in silos.
By Jim Tincher
06/28/2018
Stuck? Here are Three Ways to Gain CX Traction
By Jim Tincher
04/13/2016
Use Journey Mapping to Kill 50 Ideas That Suck
By Jim Tincher
08/19/2015
Interview with DST Health Solutions CXO Lisa Crymes: Creating a Multi-Layered Customer Advisory Board Approach
By Jim Tincher
11/20/2014
It’s time to get journey maps right
By Jim Tincher
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