March 18-20, 2025
Salt Lake City, Utah
Qualtrics X4 2025 Experience Management Summit is the think tank to gain a competitive advantage through experience management. Yet, XM’s B2C roots can make B2B applications feel like putting a round peg in a square hole.
With Heart of the Customer and Echoes as your guides you’ll
• apply XM and CX strategies for manufacturing, construction, healthcare, logistics, insurance, and financial service industries
• discover the best sessions to jumpstart your strategy
• exchange ideas with peer B2B superstars
In addition to X4 heavy-hitting events, the X4 Experience hosts:
• 40% off registration with code HOTC100X4 (current value of $500)
• a 1:1 to plan your session track
• an online, pre-event group intro session on March 17, 2025, 3-4pm CST
• a facilitated networking happy hour
• B2B Think Tank content and side events
The 2025 RSVP window has closed
Heart of the Customer is a customer experience and experience management consultancy that supports B2B enterprises find their competitive edge. Rooted in decades of research and Fortune 500 applications, Heart of the Customer applies the disruptive B2C experience strategies across B2B, B2B2C, membership, and nonprofit markets.
By implementing maturity, governance, change management, coaching, tech stacks, metric, and data analysis, HoC gains the cross-functional traction to break through corporate silos and connect operational decision-making with financial and enterprise impacts.
Echoes is the most intuitive, actionable, and collaborative VoC intelligence platform that empowers everyone in the organization with relevant and easy-to-consume insights.
Chief Customer Officers, Product leaders and their teams at B2B organizations from Dow to Smartsheet leverage the Echoes platform to optimize the entire customer journey, improve loyalty metrics and drive growth.
Echoes works across all VoC data/systems, is AI first, and is a Qualtrics technology partner.
